Since 2004, Mountain Dew has offered Taco Bell stores the exclusive right to sell Mountain Dew Baja Blast, a fruity variety of the popular soft drink. Since then, rumors have appeared on the internet saying that Baja Blast was going to be bottled and sold in stores,this has been confirmed as a hoax, as PepsiCo (who owns Mountain Dew) and Yum! brands (who owns Taco Bell) have a strict contract prohibiting its distribution anywhere outside of Taco Bell stores, and this gives Taco Bell the privilege of being the only provider of Baja Blast.
Mountain Dew Marketing Director Brett O'Brien said in an interview that since the first two dewmocracy increased many sales, a third one may occur during the summer of 2012. This is of yet unconfirmed.
In its primary market of the United States, the ingredient composition of Mountain Dew is listed as: “carbonated water, High-fructose corn syrup (in much of the U.S.), concentrated orange juice, citric acid, natural flavors, sodium benzoate, caffeine, sodium citrate, erythorbic acid, gum arabic, calcium disodium EDTA, brominated vegetable oil, and yellow 5.” The ingredient makeup of Mountain Dew varies based on the country of production. For example, in Canada, the sweetener listed is "fructose/sucrose" and it is caffeine-free by default.
Production was first extended to the UK in 1996, though this initial debut was short-lived as it was phased out in 1998. The product returned to the UK under the name "Mountain Dew Energy" in 2010 and returned to the Republic of Ireland in Spring 2011. As of 2009, Mountain Dew represented a 6.7 percent share of the overall carbonated soft drinks market in the U.S. Its competition includes Vault, Mello Yello, and Sun Drop; Mountain Dew accounts for eighty percent of citrus soft drinks sold within the U.S.
AMP Energy is an energy drink distributed by PepsiCo under the Mountain Dew brand. Launched in 2001, AMP was originally known as "Mountain Dew AMP". From 2007–2008, several additional flavors of AMP were introduced.
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